Cement Clay
Strong Hold · Matte Finish · All Day
- ✓ Firm hold that lasts 12+ hours — zero grease
- ✓ Natural matte finish your barber would approve
- ✓ Works on thick, thin, straight, & wavy hair
- ✓ Clean formula — no parabens, no sulfates
Three Steps. Sixty Seconds.
Take a fingertip-sized amount from the jar. A little goes a long way — you can always add more.
Warm the clay between your palms until it breaks down evenly. This is key for smooth, even application.
Work through damp or dry hair. Shape your look and go — it holds all day without getting crunchy.
See How the Pros Use It
Better Together
Cement Clay + Sea Salt Spray — the #1 stack for natural texture & all-day hold
Over 1,400 customers use these two together. Spray first for texture, then clay for hold.
ACTEV?
What Customers Are Saying
"My hair is really straight and I've tried too many different products. This sea salt spray with the cement clay changed my life. Amazing and worth every dollar."
"Been using this for a few months now. Always styles my hair how I want it and keeps it in place for the day."
"The best hair clay on the market! My son swears by it and says the hold and texture is like no other!"
"Can not go out without using these products. Love them!"
"Was an impulsive purchase. Ended up keeping it — honestly my favourite product now."
The Key Ingredients
Barber-Developed.
Salon-Tested.
ACTEV was built inside a barbershop — not a boardroom. Over a decade of premium cuts, styles, and client feedback went into every formula.
TRUSTED BY BARBERSHOPS ACROSS ONTARIO
Common Questions
Your Best Hair Day.
Every Day.
Join thousands of men who made the switch to clean, effective styling.